liability for the information given being complete or correct. /Filter /FlateDecode data than referenced in the text. Social media looms over American life. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Lyme disease is the most common vector-borne disease in the United States. This report focuses on Americans' usage of different platforms to watch TV content. Most other social media sites require users to be at least 13 years or older. Or have a question? This text provides general information. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing. Published by S. Dixon , Oct 18, 2022 Key insights Number of social. The most significant price rises were Domestic holiday travel and accommodation (+13.3%), Electricity (+8.6%), International holiday travel and accommodation (+7.6%) and New dwelling purchase by owner . 51% use social to kill time. If the average person spends 2 hours on social media every day, this means that the world spends more than 10 billion hours using online platforms each day. So what is the state of social media for 2021? The social media growth rate since 2015 is an average of 12.5% year-over-year. Messaging App Revenue and Usage Statistics (2023) David Curry. They can also mask site-to-site differences, too. As of April 2021, it was thethird most downloaded appoverall. In 2020, the average time spent on social media per day is 2 hours 25 minutes globally for users aged 16 to 64 on any device. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. Of 5.1 billion active internet users worldwide, 4.2 billion are active social media users; The social networking sites industry is worth $62.5 billion in 2021 ; The number of social media users among the baby boomer generation has increased by 54% ; The majority of Twitter and Instagram users are between the ages of 25 and 34 ; Time spent on the site per visit is over 10 mins. Just 5% of adults were on social media in 2005. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. /Length1 97204 More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. Over87% of all U.S. marketerssay they incorporate the site into their marketing efforts. Which gender uses social media more by platform? Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. (+1) 202-419-4300 | Main Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. As it stands, that equates to about 57.5% of the current world population. As of April 2022, there are 5.48 billion unique mobile phone users in the world. Clicking on the following button will update the content below. stream 2022 LinkedIn demographics data: Active monthly users: LinkedIn has 89.7 million monthly active users (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . We are happy to help. Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. The Global Social Media Statistics for 2021. Over three billion people have used messaging apps in 2021, making them one of the most popular app types. << We are happy to help. All reports and blog posts related to social media. Are you interested in testing our business solutions? Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. That number has increasedby approximately 500 million every year since 2019. 8 0 obj Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. x`?~;wfw'$d$@$@WH@x$,T "7*kV]"*jimEkmXZV|[!s{gs>sgB '2zj -d)-$[6@> TikTok has been downloaded over three billion times. Social Media Use in 2021 majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. 47% use social to learn about new trends. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 However, TikTok and Reddit are still attracting users at an accelerated pace. Youre welcome, Andrea. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. ; Social Media Facts 2022 on Signal. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). According to platform statements, the number of social media users in the US is 240 million in 2020, meaning 72.3% of Americans are actively using sites monthly. (+1) 202-857-8562 | Fax Then in 2021 Facebook had 2.89 billion users . Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say . In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. According to a Pew Research Center study, about 71% of 18 . TikTok's usage has truly exploded. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. TikTok key statistics. For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. liability for the information given being complete or correct. endobj ( Statista) 98.5% of Facebook users access the platform on mobile devices. Our diverse cohort of Fellows comes from 13 partner institutions and together represent seven different disciplines. Many people in today's world live with their . This message board app has gotten a bit of a glow-up in recent years. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. Hey, do you think Telegram also can be considered as social media? 1:11. Get the best reports to understand your industry. This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. How many people use social media every day? About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Are you interested in testing our business solutions? As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. Almost90% of users access the site using a smartphone or other mobile device. Yet, these global statistics gloss over some significant differences from one country to another. The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. The average social media user engages with an average of 6.6 various social media platforms. Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. It is a subsidiary of The Pew Charitable Trusts. Pew Research Center regularly studies the changing information and media ecosystem in the United States. Hispanics are of any race. 3. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. The vast majority of adults (90%) say the internet has been at least important to them . Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. The current global average gender split of social media users is 54% men versus 46% women. Im curious where you found those numbers from because I have been trying to find them out and couldnt So, how big is social media and how has it evolved today? This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Key statistics. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). We gathered this data from a variety of different sources. Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. Below, we have the average daily time spent on social media in hours and minutes from 46 countries; the data source is the Global Web Index 2020 report. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. Women outpace men here 15 to 10. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. 5.07 billion people are using the internet. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. 0:00. Don't be mistaken, we are 100% living in a." cocokind on Instagram: "Do these stats scare you as much as they terrify us? No report of the Pew Research Center was affected by this change. Those marketers ranked paid ads on social media second only to SEM in terms of successful campaigns (29% to 33%, respectively). When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. Step 1. No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Facebook, for example, has been stagnant at around 69% since 2016. And now that i saw WhatsApp is in the 3rd position of most used social media application it makes me wonder whether they forget to count Telegram also or else. Interesting that youtube is considered social media. YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. As a benefit of membership, CIPD members can access the full-text of all IPD/CIPD research publications and surveys from 1999 onwards using our HR and L&D database. Businesses are paying attention, too;62% of businessesused YouTubefor content marketing, advertising or some mix of both. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. data than referenced in the text. Facebook Twitter TikTok % of U.S. adults in each demographic group who say they ever use Thanks! The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of Americans using social media by age is primarily Gen Z and Millennials. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Statistics on usage and membership . After all, its easier to build an audience on social media if theyre already actively looking for content like yours on that specific platform. Please do not hesitate to contact me. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Clicking on the following button will update the content below. Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. Which gender uses social media more by region? Note: Respondents who did not give an answer are not shown. Infographic Best Practices: Infographic Best Practices: How to Create and Distribute Should Freelancers Charge Per Hour, Per Word, or Per Project? Social Media Users in the UAE. Social media usage in the United Arab Emirates, Get the best reports to understand your industry, Mobile social media usage in the United States. (Source: Pew Research) The most popular platforms are YouTube . 1615 L St. NW, Suite 800Washington, DC 20036USA All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). Please do not hesitate to contact me. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. Only 3% of users post more than once a week, however, users are more active in applying for jobs. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Due to varying update cycles, statistics can display more up-to-date 4.33 billion as of early 2021. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. About seven in 10 people use it for socialization, entertainment, and news. This is nearly 54% of the total global population. Explore the patterns and trends shaping the social media landscape over the past decade below. In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. To make the most of your social media marketing plans, first know your targeted audience. University of Hawaii | 2.1K views, 27 likes, 1 loves, 3 comments, 6 shares, Facebook Watch Videos from Hawaii News Now: HNN extended coverage #LIVE:. The World Health Organization estimates global life expectancy to be 73 years. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. The average penetration rate globally is 49%. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? %PDF-1.7 % of U.S. adults in each demographic group who say they ever use . Due to varying update cycles, statistics can display more up-to-date (Adobe) Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? YouTube - 2.29 billion. Statista assumes no Then, take a closer look at each platforms usage and demographic stats to find out where your audience is already active. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. Statista assumes no With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. >> A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. Back in 2015, there were only 2.07 billion users thats an overall increase in users of 115.59% in just six years. All CTRs for Q1 in 2020 trended downwards. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Teens are more likely to say social . #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. Are you interested in testing our business solutions? Even though Facebook and YouTube currently dominate the online marketing space, Instagram is a fast-rising star. The world's population is 7.99 billion. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. It has associations with depression, anxiety, and low self-esteem. TikTok has 689 million monthly users internationally. In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. For example, TikTok was on one in five devices connected to the internet in 24 months. Its user base clocks in at an impressive 2 billion. Updated: January 9, 2023. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. endobj UAE Social Media Statistics 2021 : Infographics. According to the Global Web Index, the average number of social media accounts a millennial or Gen Z-er has is 8.4 worldwide, up 75% from 4.8 accounts in 2014. But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. Snapchat has approximately265 million daily active usersworldwide. This year, we welcome 21 CAnD3 Fellows to our Training Program family. Global Digital & Social Media Stats. Follow these links for more in-depth analysis of the impact of social media on American life. An average of 1.3 million new users each day embraced some social media platform in 2020. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. All an data, insights, and trends your require go help you make sense are the "state is digital" in Malaysia in 2022, including detailed statistics for website use, social media use, and mobile use, as fine as end numbers for all the top socially platforms. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. In China, TikTok is accessed by over 600 million users daily. Social media use sometimes involves negative interactions between users. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Social media: global penetration rate 2023, by region, Social network users in selected countries in 2022 and 2027, Number of global social network users 2017-2027, Average daily time spent on social media worldwide 2012-2022, Social media platforms used by marketers worldwide 2022, Number of internet and social media users worldwide as of January 2023 (in billions), Number of social media users worldwide from 2017 to 2027 (in billions), Global social network penetration 2018-2027, Social network penetration worldwide from 2018 to 2027, Social media revenue of selected companies 2021, Revenue of selected social media companies from 2014 to 2021 (in million U.S. dollars), Number of social network users in selected countries in 2022 and 2027 (in millions), Distribution of global social media users 2022, by region, Distribution of worldwide social media users in 2022, by 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requests issued to Twitter from June to December 2021, by country and institution, Snapchat: user data requests by U.S. federal authorities 2014-2021, Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2021, TikTok: account removed 2020-2022, by reason, Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 3rd quarter 2022, by reason.
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