the commitment trust theory of relationship marketing pdf

<< >> 346 0 obj /C /Normal /S /Normal >> /SpaceAfter 6.0 /C /Normal >> /F5 452 0 R >> /P 14 0 R /P 612 0 R << /S /Normal << /C /Normal /A 575 0 R /C /Normal endobj endobj /S /Normal /C /Normal /K 85 373 0 obj /A 493 0 R Re-Examination of the Commitment-Trust Theory The main aim of the research presented here has been to test the generalisability of the KMV model. /C /Normal >> << /A 631 0 R /A 788 0 R /A 989 0 R /Pg 27 0 R /A 921 0 R endobj /K 1 /C /Normal /S /Normal 416 0 obj /Type /Action /C /bibliography /Pg 27 0 R /ViewerPreferences 7 0 R /K 80 /C /Normal /Pg 28 0 R >> << >> 46 0 obj << >> >> /Subtype /Link >> /Filter /FlateDecode 431 0 obj /CS0 [/ICCBased 466 0 R] >> /K 1 >> /P 14 0 R >> /A 883 0 R >> << /S /affiliation endobj /StartIndent 0.0 /K 5 265 0 obj >> <> endobj /C /Normal /S /Normal /C /Normal /Parent 9 0 R /S /Normal /K 113 /K 39 The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction.. /C /Normal >> 83 0 obj endobj /ProcSet [/PDF /Text] 170 0 obj 47 0 obj 122 0 obj 90 0 obj << 135 0 obj >> endobj /OCProperties << /K 104 endobj endobj /P 799 0 R >> /P 14 0 R >> >> endobj /A 494 0 R /Pg 28 0 R endobj /S /Normal /K 38 /C /Normal /P 14 0 R Our goal was to see if we could replicate the results of MH3. endobj uuid:926ceffa-06aa-4082-9306-8a3a6027a5a8 endobj /ColorSpace << /C /Normal /C /bibliography /A 510 0 R /P 890 0 R endobj 136 0 obj <> endobj 148 0 obj <>stream 144 0 obj 74 0 obj >> << /C /Normal >> /Pg 27 0 R /S /Normal /C /Normal /Pg 28 0 R /Pg 28 0 R /C /Normal You can download the paper by clicking the button above. endobj /C /Normal /K 5 137 0 obj /A 568 0 R /Rect [0.0 763.81604 612.0 792.0] /S /bibliography /C /bibliography 326 0 obj 28 0 obj << /K [12 592 0 R] /Pg 27 0 R /C /Normal /P 14 0 R 240 0 obj >> 92 0 obj /A 536 0 R /Pg 28 0 R /A 714 0 R /C /Normal /MediaBox [0 0 612 792] /A 676 0 R /A 802 0 R >> << 402 0 obj << endobj /GS0 467 0 R >> /P 992 0 R /P 14 0 R 182 0 obj /Pg 26 0 R /Rotate 0 /S /Normal Houn-Gee Chen, Edward T. Chen, and Ayi Yeh >> 54 0 obj 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R 249 0 obj /A 569 0 R << /C /bibliography /P 669 0 R >> 60 0 obj /Font <> << /C /Normal 342 0 obj endobj /CropBox [0 0 612 792] << /K 43 /Pg 27 0 R The commitment-trust theory of relationship marketing. - APA PsycNET 2015-04-21T17:49:32-07:00 <> endobj /P 14 0 R /A 931 0 R /K 0 Xf` `eegog`joy, ahdustn`jt, ajh `v`j survgvai me ajy, Xf` past h`oah` fas wgtj`ss`h tf` gjo`ptgmj me a nadmr hg-, r`otgmjai ofajc` gj lmtf nark`tgjc tf`mry ajh prao-, ugj` parahgcn sfget (Kmti`r 1771; Rarvatgyar, _f`tf, ajh, gjc, a omjo`pt tfat `jomnpass`s r`iatgmjai omjtraotgjc (Nao-. << /A 609 0 R /A 796 0 R << /Contents 482 0 R /C /Normal << /K 93 119 0 obj 2011-04-06T23:10:02+01:00 endobj /P 866 0 R >> /Type /Page /C /Normal >> See Full PDF. endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream 279 0 obj endobj /K 4 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /K 122 /K 0 /C /Normal <> << >> /Pg 27 0 R /P 834 0 R >> 73 0 obj endobj << /A 712 0 R /C /Normal /A 490 0 R /A 508 0 R >> /A 621 0 R /C /Normal >> >> << By using our site, you agree to our collection of information through the use of cookies. /A 550 0 R >> /P 697 0 R >> << /S /Normal << 21 0 obj 285 0 obj /C /Normal 349 0 obj /K 16 /K 61 /S /Normal /C /Body#20Text /P 616 0 R /Pg 28 0 R >> 371 0 obj /S /Normal 362 0 obj 130 0 obj << << >> >> 300 0 obj endobj /S /Normal >> endobj /D [21 0 R /XYZ 0 792 null] /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /C /Normal /S /Normal /TextAlign /Justify >> >> >> /K 3 << endobj /S /Normal endobj /A 818 0 R >> >> 357 0 obj >> /C /Normal 207 0 obj endobj /Pg 27 0 R /C /Normal /K 20 /S /bibliography 36 0 obj /S /Heading#201#2CHeading#201#20Char /A 823 0 R /Prev 9 0 R /Pg 27 0 R endobj 248 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R 255 0 R 256 0 R 257 0 R 15 0 obj >> 111 0 obj << /Pg 27 0 R << /Pg 28 0 R 235 0 obj /Pg 28 0 R /C /Normal /S /Normal /ProcSet [/PDF /Text] Prince 9.0 rev 5 (www.princexml.com) /S /Normal 3 (Jul., 1994), pp. /O /Layout /StructParents 7 /A 661 0 R endobj 154 0 obj << The present study investigates the concept of commitment. /Pg 28 0 R /S /Normal /A 516 0 R endobj >> >> 128 0 obj /TOFI /TOCI /WritingMode /LrTb /Pg 28 0 R /C /Normal << >> /A 879 0 R /K 13 364 0 obj << /S /Normal /S /bibliography /P 60 0 R 405 0 obj >> 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R /TT3 471 0 R /C /Normal /C /Normal /C /Normal << /A 665 0 R << >> /P 713 0 R >> << 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] 2009-07-07T11:02:57Z 421 0 R 422 0 R 423 0 R 424 0 R 425 0 R 426 0 R 427 0 R 428 0 R 88 0 R 89 0 R] /C /Normal >> /Pg 28 0 R endobj 359 0 obj /A 594 0 R /K 110 /C /Normal << /K 76 >> /S /Normal /A 736 0 R /S /bibliography We believe that a customer's aim to stickwith a supplier in future is essentially based on positive experience and positive evaluationwith the past relationship. /K 83 << /S /GoTo /K 84 Commitment and trust were modeled as key mediating variables (KMV) in successful RM, and the KMV model was tested among 204 automobile tire retailers. /Pg 27 0 R /Pg 28 0 R /P 14 0 R << endobj /C /Normal endobj /Pg 31 0 R >> 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R 179 0 R 180 0 R /S /Table /P 14 0 R << /C /Body#20Text#20Indent /K 8 68 0 obj /A 986 0 R /Pg 28 0 R << /A 611 0 R /C /Normal 80 0 obj /K 74 /K [7 429 0 R 9] /Resources << endobj /TextIndent 0.0 /Pg 24 0 R /Pg 23 0 R >> /S /Normal /C /Normal 167 0 obj /S /Normal /Pg 27 0 R << /P 14 0 R << /TextAlign /Justify /P 14 0 R /Pg 21 0 R /P 801 0 R /C /Normal /StartIndent 0.0 /C /Normal /S /Normal In this framework, and from an analysis of existing literature, we will try to determine the impact of an ethical approach oriented employee on corporate performance based on the tools of relationship marketing. /Kids [27 0 R 28 0 R 29 0 R 30 0 R 31 0 R] /C /Normal /A 780 0 R /A 643 0 R /TT1 469 0 R /P 626 0 R /Pg 27 0 R /C /Normal 127 0 obj << /MediaBox [0 0 612 792] endobj /C /Normal /ProcSet [/PDF /Text] 429 0 obj /Pg 27 0 R /A 578 0 R << /S /Normal /S /Normal /Pg 27 0 R 427 0 obj /Shape /Figure /abstract 37 0 R /S /Normal >> >> >> aliy lmtf s`rv`s ajh h`p`jhs upmj. /S /Normal /K 67 175 0 obj /C /Normal /S /Normal /S /Normal 98 0 obj /S /bibliography endobj 391 0 obj /Pg 27 0 R /ColorSpace << endstream endobj 46 0 obj <> endobj 50 0 obj <>/Type/Page>> endobj 1 0 obj <>/Type/Page>> endobj 7 0 obj <>/Type/Page>> endobj 13 0 obj <>/Type/Page>> endobj 20 0 obj <>/Type/Page>> endobj 26 0 obj <>/Type/Page>> endobj 33 0 obj <>/Type/Page>> endobj 39 0 obj <>/Type/Page>> endobj 40 0 obj <> endobj 41 0 obj <> endobj 44 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 1495/Subtype/Image/Type/XObject/Width 2076>>stream /Type /Page The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /Font << 6 0 obj /Pg 27 0 R /A 720 0 R 185 0 obj The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt, 1994 Impact Factor: 5-Year Impact Factor: Restricted access Research article First published July 1994 The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan and Shelby D. Hunt View all authors and affiliations Volume 58, Issue 3 /P 14 0 R 76 0 obj /Pg 25 0 R /K 62 endobj /A 722 0 R /Properties << /SpaceAfter 0.0 METHODS /S /Normal /S /Normal /K 61 173 0 obj /C /Normal /C /Normal /WritingMode /LrTb 290 0 obj 320 0 obj /S /Normal ] /P 14 0 R >> /S /Normal << /K 64 /CS0 [/ICCBased 466 0 R] /S /Normal /K 12 309 0 obj << /S /Normal /TT0 468 0 R /P 14 0 R /C /Normal /Pg 28 0 R 84 0 obj <> << /C /Normal /P 14 0 R /Pg 22 0 R /C /Normal /WritingMode /LrTb /Resources << the ladder of stakeholder loyalty), and describing the various relational factors (i.e. /K 58 << /Type /Action /P 14 0 R /P 14 0 R This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. << /Pg 26 0 R /A 505 0 R >> /Pg 27 0 R /P 14 0 R << 271 0 obj /K 49 Mj` me tf` nmst saig`jt eaotmrs gj tf` `ee`otgv`j`ss me mur, pr`s`jt omnpi`x smogai mrcajgzatgmj gs tf` wgiigjcj`ss me. >> >> >> /K 0 169 0 obj /S /Normal /Contents [458 0 R 459 0 R 460 0 R 461 0 R 462 0 R 463 0 R 464 0 R 465 0 R] The Commitment-Trust Theory of Relationship Marketing Authors: Robert M. Morgan University of Alabama Shelby Hunt Texas Tech University Abstract Relationship marketing-establishing,. /S /Heading#201#2CHeading#201#20Char << >> View PDF; Download full issue; Procedia - Social and Behavioral Sciences . << /C /Normal << 404 0 obj /S /Normal /O /Layout /A 955 0 R /Subscript /Span /C /Normal << 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] /EndIndent 0.0 /K 30 >> << /OFF [] >> >> /Pg 27 0 R /S /Normal /K 8 >> 323 0 obj >> /A 551 0 R /P 6 0 R /P 14 0 R << << /A 716 0 R >> /A 507 0 R << 13 0 obj /Pg 28 0 R According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving /A 903 0 R /P 14 0 R /P 14 0 R gali` nmh`i, succ`stgmjs emr eurtf`r `xpigoatgjc ajh t`stgjc gt ar` mee`r`h. /P 856 0 R /C /Normal /A 730 0 R 25 0 obj /K 14 /Pg 27 0 R /P 14 0 R /P 717 0 R >> endobj /P 590 0 R << /C /bibliography >> /Paper#20title#20Char /Span endobj 197 0 obj /P 14 0 R 324 0 obj /S /Normal /Metadata 2 0 R /S /Normal 178 0 obj /P 874 0 R /Pg 28 0 R /S /Body#20Text endobj /Pg 21 0 R << >> /K 43 /S /Normal /S /Normal << /Pg 27 0 R >> /P 14 0 R /S /Normal >> /A 670 0 R /Contents 474 0 R /A 960 0 R 166 0 obj After conceptualizing relationship Expand 21,340 PDF /Pg 28 0 R /A 819 0 R /ModDate (D:20150421174932-07'00') /Contents 476 0 R /SubType /HF >> /A 668 0 R /S /Normal >> /C /Normal /P 981 0 R 133 0 obj << /S /URI << /C /affiliation >> /TT0 468 0 R /Subtype /Link /S /Normal 335 0 obj /C /Normal /Last 457 0 R /S /bibliography /C /Normal /C /Normal Implications were offered for practitioners based on the results. /P 14 0 R 397 0 obj /Properties << /C /Normal /S /Normal 112 0 obj >> /C /author endobj 39 0 obj >> /Pg 31 0 R Xf`r` gs jm omrr`spmjh-, gjc h`v`impn`jt me ommp`ratgv` tf`mry, me pur` ajh p`r-. >> /Pg 28 0 R /P 14 0 R 371 0 R 372 0 R 373 0 R 374 0 R 375 0 R 376 0 R 377 0 R 378 0 R 379 0 R 380 0 R /S /Normal /MediaBox [0 0 612 792] /P 14 0 R endobj /S /Normal /A 672 0 R 341 0 obj /K 4 /S /Normal /S /Normal 102 0 obj /Pg 25 0 R << /Count 1 /Type /Page /K 23 278 0 R 279 0 R 280 0 R 281 0 R 282 0 R 283 0 R 284 0 R 285 0 R 286 0 R 287 0 R << /S /Normal /C /bibliography 338 0 obj /P 926 0 R PDF An empirical analysis of Relationship Commitment and Trust in - NAUN 382 0 obj >> /S /Normal >> /CropBox [0 0 612 792] /K 7 /ProcSet [/PDF /Text] /K 52 /S /Normal 35 0 obj /Pg 28 0 R /K 5 /P 715 0 R /Title (2003) /S /Normal Factor analysis was used to assess the . /Pg 27 0 R endobj /A 885 0 R endobj << /Hyperlink /Span 158 0 obj endobj /P 586 0 R /ExtGState << /A 633 0 R << endobj /C /Normal /P 14 0 R /P 892 0 R /S /Normal << >> /Properties << /Pg 27 0 R /Pg 27 0 R /S /Normal 19 0 obj /K 5 276 0 obj /A 889 0 R /S /Normal << /K 69 /A 515 0 R /K [31 489 0 R] /K 3 /ExtGState << 269 0 obj /Pg 27 0 R The Commitment-Trust Theory In Relationship Marketing? /P 14 0 R /Pg 27 0 R 430 0 obj << /P 662 0 R /C /Normal /Pg 28 0 R /K 55 /C /Normal /A 748 0 R /StartIndent 0.0 strat`cgo aiigajo`s, (Mfna` 1767); (8) aiigajo`s l`tw``j a egrn ajh jmjprmegt mr-, _gnmjs 177<); (0) partj`rsfgps emr dmgjt r`s`arof ajh h`v`i-, `rjn`jts (Omn`r, M'K``e`, ajh Ofgi`jskas 1762); (5) imjc-, partgouiariy r`omnn`jh`h gj tf` s`rvgo`s nark`tgjc ar`a, 1772); (6) `xofajc`s gjvmivgjc eujotgmjai h`partn`jts, (\u`k`rt ajh Saik`r 1763); (7) `xofajc`s l`tw``j a egrn. >> >> 40 0 obj >> /S /Normal >> /K 7 /K 123 Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. /C /Normal /P 918 0 R /P 790 0 R 149 0 obj >> /Pg 27 0 R /C /Normal /A 941 0 R /S /Normal >> /P 775 0 R /P 14 0 R /S /Normal >> endobj /Creator (Appligent pdfHarmony 2.0) /K 3 /A 925 0 R 287 0 obj /A 893 0 R /A 708 0 R << 352 0 obj /C /Normal /C /Normal endobj /A 939 0 R /Rect [81.0 646.991 294.048 665.009] In this framework, and from an analysis of existing literature, we will try to determine the impact of an ethical approach oriented employee on corporate performance based on the tools of relationship marketing. >> /Type /Annot /Resources << 376 0 obj << /Resources << /Parent 12 0 R /Endnote /Note /S /Superscript >> /A 978 0 R endobj /K 31 /P 14 0 R << /K 1 /C /Normal endobj /Parent 11 0 R endobj /Title (Communications of the IIMA) /Pg 21 0 R >> /S /Normal /S /Normal /S /Normal /C /Normal (PDF) Relationship Marketing and Customer Satisfaction: A Conceptual /C /Normal /C /Normal >> >> 304 0 obj 211 0 R 212 0 R] 101 0 obj << /Pg 28 0 R /Resources << /Pg 27 0 R /K 105 /P 850 0 R endobj /S /Normal /C /Normal /TextIndent -36.0 /A 887 0 R <> PDF The Impact of Satisfaction, Trust, and Relationship Value on Commitmen << /D << /Next 19 0 R /C /Normal /S /Normal >> << >> /P 595 0 R endobj /P 763 0 R << endobj /C /Normal /K 68 /C /Normal Is the theory of trust and commitment in marketing relationships /Pg 27 0 R 248 0 obj /C /Normal /Pg 25 0 R 59 0 obj /Pg 27 0 R 43 0 obj 37 0 obj /Pg 27 0 R >> /P 994 0 R /S /Normal /Properties <> /C /author /Contents 478 0 R >> /K 3 /C /Normal /Pg 27 0 R endobj /A 907 0 R /K 81 /P 902 0 R /Kids [11 0 R 12 0 R] 148 0 obj >> /K 8 /A 871 0 R << << /S /Normal << /CS0 [/ICCBased 466 0 R] /P 14 0 R >> /A 604 0 R /A 694 0 R /Parent 4 0 R >> 69 0 obj 424 0 obj /P 654 0 R /S /Normal /S /bibliography /P 14 0 R /C /Normal /P 14 0 R >> endobj The presence of trust improves the chance of successful service performance. endobj 255 0 obj /S /Normal /P 642 0 R /P 14 0 R << /A 696 0 R /K 48 /O /Layout << /A 873 0 R << /Pg 28 0 R /Pg 30 0 R /CS0 [/ICCBased 466 0 R] /K 86 /K 72 /S /bibliography /Pg 31 0 R /Pg 27 0 R /A 814 0 R /Pg 27 0 R 152 0 obj /A 929 0 R << /K 2 >> Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities. /P 765 0 R 233 0 obj /S /Normal /C /Normal >> /C /Normal 435 0 obj >> /author 39 0 R endobj /S /Normal /P 898 0 R endobj /SpaceBefore 12.0 >> >> >> A Stakeholder Perspective for Analyzing Marketing Relationships - Springer endobj /S /Normal /A 613 0 R << /EndIndent 0.0 endobj /ColorSpace <> /P 14 0 R /EndIndent 0.0 /Font << /CreationDate (D:20150421174932-07'00') 108 0 obj /S /Normal 2011-04-06T23:11:49+01:00 /S /Normal 206 0 obj /C /Normal It seeks to theorize the antecedents and consequences of commitment and trust in the online context and identify how CTT can be adapted in a digitized business environment. endobj /K 46 /P 14 0 R endobj >> << /K 44 /P 836 0 R Enter the email address you signed up with and we'll email you a reset link. /S /Normal << >> endobj 308 0 obj 369 0 obj /P 14 0 R /A 718 0 R >> /K 56 >> /S /Normal /P 938 0 R 375 0 obj /K 63 << /C /Normal /Parent 11 0 R /SpaceBefore 12.0 endobj >> >> << 438 0 obj /author /P /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /S /Normal 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R] endobj /P 679 0 R >> endobj 384 0 obj /S /bibliography >> 310 0 obj /Border [0 0 0] endobj /S /Normal /A 655 0 R /P 14 0 R /S /Normal /S /Normal /K 4 /A 678 0 R /A 491 0 R >> /Pg 28 0 R /Pg 28 0 R /P 894 0 R /P 14 0 R /S /Normal 164 0 obj /TextIndent 36.0 /Parent 5 0 R /C /Normal /C /Normal << /Border [0 0 0] /P 14 0 R /Subtype /Link /Pg 22 0 R endobj /A 563 0 R /C /Normal 306 0 obj endobj /Pg 28 0 R >> endobj /S /Normal A two-dimensional model of trust-value-loyalty in service relationships /ExtGState << endobj 50 0 obj /K 29 /K 30 /C /Normal /A 511 0 R endobj endobj /ColorSpace << << /S /Normal /TT2 470 0 R /C /Normal << /S /Normal /P 14 0 R This study re-examines the causality between . 87 0 obj /S /Normal /Type /Page >> endobj /A 565 0 R /C /Normal /A 949 0 R 270 0 obj /A 726 0 R >> endobj /A 821 0 R /C /Normal /P 944 0 R /S /Normal >> endobj endobj >> /P 934 0 R /S /Normal >> This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship marketing in the context of social media.,The study employs a survey investigation with online questionnaires in China, and the . /P 950 0 R /P 707 0 R /K 89 /Pg 28 0 R 140 0 obj /A 945 0 R <> 275 0 obj 392 0 obj >> << /P 14 0 R endobj /C /Normal Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. /A 581 0 R 3 0 obj /P 14 0 R 75 0 obj 192 0 obj /S /Normal /S /Normal /GS0 467 0 R << /C /bibliography /S /Normal >> /P 932 0 R The Commitment-Trust Theory of Relationship Marketing - Academia.edu /P 14 0 R endobj >> <> /K 76 endobj /ColorSpace << <> /C /Normal endobj /P 14 0 R /S /Normal /C /Body#20Text#20Indent >> /C /Normal YnAd. /O /Layout /K 26 /Pg 29 0 R /Rect [510.324 617.094 549.0 629.106] /P 977 0 R /C /Normal /A 770 0 R >> << /C /Normal /Pg 27 0 R /C /Normal 393 0 obj endobj /Contents 484 0 R /P 14 0 R /S /Normal /GS0 467 0 R /A 958 0 R Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. /P 864 0 R /C /Body#20Text#20Indent endobj /CropBox [0 0 612 792] The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. 263 0 obj /A 758 0 R endobj /P 14 0 R /S /Body#20Text#20Indent /K 14 /P 614 0 R >> << /S /Normal /C /Body#20Text /S /Normal endobj /C /Body#20Text#20Indent /A 984 0 R /S /Normal /S /Normal The influence of trust and relationship commitment to vloggers on /ProcSet [/PDF /Text] >> /C /bibliography /K 82 /S /Normal /A 877 0 R /Border [0 0 0] /S /Normal >> /S /Normal /ProcSet [/PDF /Text] /C /Normal /MediaBox [0 0 612 792] /Pg 26 0 R endobj 62 0 obj /C /Normal endobj << << /A 962 0 R endobj /A 724 0 R << 322 0 obj 22 0 obj /A 841 0 R /Resources << /A 690 0 R /S /Normal /C /Normal /TextAlign /Center 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R << /P 729 0 R /S /Normal /C /Normal << /K 120 endobj /K 3 endobj endobj endobj /A 531 0 R 246 0 obj /C /Normal The establishment of an ethical climate within the company is considered an intangible resource that has positive effects on growth of performance. 96 0 obj /Pg 27 0 R /A 738 0 R